Wednesday, August 26, 2020

Effective communication skills are essential when facilitating Essay

Powerful relational abilities are fundamental when encouraging learning for medical attendants and customers. With refernce to your zone of clinical practice, basically dis - Essay Example It isn't simply enough to recognize the overwhelming idea of correspondence challenges in nursing. The preparation ought to have techniques set up to guarantee that the attendants are prepared and prepared to meat the difficulties of their vocation. This will require an assessment of present preparing and practice of nursing profession in the light of critical writing regarding the matter. This will normally bring about the requirement for subjective changes in the territory of preparing and practice of nursing calling. It is a great idea to have a review of the idea of human correspondence to comprehend its wide ramifications in fruitful medicinal services practice and its specific significance in psychological wellness care. All medicinal services includes a considerable measure of correspondence. There are three principle parts during the time spent correspondence. They are the sender, the message and the beneficiary and the procedure is typically a two path process with the sender and recipient discontinuously changing their jobs between them to react to the messages. During the time spent correspondence the message that is created in the psyche of the sender is coded into a sound, letter, picture or signal and transmitted. The message is comprehended if the beneficiary can translate the message and ready to get a handle on the planned significance of the sender (Ellis 1995). The procedure of human correspondence is unpredictable as it includes both verbal and non-verbal angles. Presently the ac t of social insurance is practiced in a multilingual and multicultural milieu and the requests of current medicinal services undertaking can be overwhelming and nurture should be all around prepared to confront the difficulties of our mind boggling world. The verbal parts of human correspondence are very surely known to an enormous degree and it tends to be gained by the capability in the language utilized in a spot. With regards to the non-verbal parts of

Saturday, August 22, 2020

The Ultimate Diagnosis Of Diseases Health And Social Care Essay

Biomedical data sciences is a rising field utilizing data engineerings in clinical consideration. This interdisciplinary field connects the clinical and genomic look into by contesting processing machine arrangements ( Mayer, 2012 ) . It is the logical order of using framework diagnostic apparatuses to create calculations for heading, strategy control, assurance conceiving and logical examination of clinical comprehension ( Edward Shortliffe H, 2006 ) . It prompts the advancement of astute calculations that can execute submitted endeavors and do conclusions without human intervention. It centers predominantly around calculations required for use and geting comprehension from the data which recognizes it from other clinical subjects pulling research laborers intrigued by insight securing for skilled frameworks in the biomedical field.Knowledge Discovery ProcedureThe term Knowledge Discovery in databases ( KDD ) has been received for a field of research covering with the programmed fin d of inexplicit data or cognizance inside databases ( Jiawei, et al. , 2008 ) . With the quick turn of events and acknowledgment of informations collection strategies including high throughput sequencing, electronic health records, and grouped imaging methods, the wellbeing consideration industry has aggregated a major entirety of informations. KDD are continuously being applied in health consideration for acquiring enormous perception by putting conceivably important and understandable structures in the database. These structures can be used for more distant research and rating of studies.Stairss in KDD ProcessThe boss test in KDD method is to identify, each piece much as conceivable utile structures from the database. Figure 1.2 shows the stairss in KDD strategy. Fig 1.2 KDD Procedure The general method of occurring and translating structures from informations includes the enduring use of the undermentioned stairss. 1. Facts decision 2. Information purifying and preprocessing 3. Information lessening and projection 4. Reports uncovering 5. Deciphering and estimating mined structures 6. Solidifying found cognitionData excavationData uncovering, a cardinal endeavor in the KDD, plays a cardinal capacity in pull excursion structures. Structures might be â€Å" similitudes † or â€Å" regularities † in the data, â€Å" high-positioning data † or â€Å" insight † inferred by the informations ( Stutz J 1996 ) . The structures found rely on the data removal endeavors applied to the database. Figure 1.2 shows the phases in the data removal method. Figure 1.3 Phases in the data uncovering strategy The phases in the data uncovering strategy to blackmail structures incorporate Building up a fear of the application circle Information geographic undertaking Information preparing Picking the data unearthing calculations Demonstrating Mining structures Translation of structures Assessment of consequences1.2.3 Development of informations excavationData unearthing has advanced more than three subjects viz. insights, unbelievable knowledge ( AI ) and machine securing ( ML ) ( Becher. J. 2000 ) . Measurements frames the base for most engineerings, on which data exhuming is fabricated. The accompanying subject, AI is the specialty of executing human idea like treating to measurable employments. The third one ML can be uncovered as the fellowship of insights and AI. Information removal is essentially the variant of machine larning methods to examine informations and happen prior disguised inclinations or structures inside. Figure 1.4 Development of informations excavation1.2.4 Machine acquisitionML is the build which makes the processing machine plans learn and break down the given informations they study, with the goal that the plans themselves can have the capacity to do various conclusions dependent on the characteristics of the contemplated informations. They have the ability to consequently larn discernment for a fact and different ways ( T, et al. , 2008 ) . They make use of measurements for cardinal develops including further developed AI heuristics and calculations to achieve its finishes. ML has a wide collection of utilizations in health consideration. Clinical assurance emotionally supportive networks are one among them.1.3 Clinical assurance support systemsA clinical assurance emotionally supportive network has been begat as a functioning cognizance frameworks, which utilize at least two purposes of patient informations to deliver case-explicit exhortation [ ] . Clinical assurance emotional ly supportive networks ( CDSS ) help specialists in the assurance concocting method. They give a second slant in naming sicknesses in this manner cut bringing down mix-ups in diagnosing. They help the clinicians in early diagnosing, differential diagnosing and picking appropriate mediation plans without human intercession.Necessity of CDSSThe most significant issue defying a family unit specialist is the ideal diagnosing of the malady. As more intercession choices are accessible it will go logically of import to name them early. Albeit human assurance formulating is every now and again ideal, the turning figure of patients along with cut limitations expands the accentuation and work trouble for the specialists and diminishes the quality consideration offered by them to the patients. Having an adroit close by all clasp to help in assurance concocting is non an executable arrangement. CDSS offers an executable arrangement by back uping specialists with a quick estimation of what the d iagnosing of the patient could be and simplicity to better nosologies in complex clinical territory of affairss.Approachs for CDSSThere are two kinds of assaults for building CDSS, viz. those using information base and illation motor and those using machine larning calculations. ML frameworks are generally best than guideline based frameworks. Table 1.1 shows the contrasts between guideline based and ML based frameworks. Distinction between the two assaults for CDSS Rule based Systems ML based frameworks Synergistic subsequently moderate Non synergistic subsequently quick HR are expected to do guidelines at each measure in assurance formulating technique When the framework is prepared assurance formulating is done naturally without human mediation in this manner rescuing capable HR Information base requires derivation motor for geting cognizance Non perception base learn and update cognizance through experienceML based CDSSML calculations based frameworks are quick and strong for an individual malady. Example affirmation is fundamental for the diagnosing of new infections. ML plays a basic capacity in recognizing structures in the data unearthing technique. It looks for the structures inside the patient database. Looking and recognizing structures in the biochemical region of dismal individuals is extremely pertinent to comprehension of how illnesses show or medications act. This data can be used for sickness bar, malady course, tranquilize find subsequently bettering health consideration and wellbeing care.Requirements of a decent CadmiumThe prognostic open introduction and speculation intensity of CDSS plays a basic capacity in classification of ailments. Regularly high affectability and explicitness is required to oversee out different illnesses. This lessens ensuing indicative processs which causes additional endeavors a nd expenses for differential diagnosing of the illness. Furthermore high prognostic truth, fast handling, results perusing and visual picture of the outcomes are other than obligatory for good demonstrating systems.Common issues for CDSSIn CDSS frameworks assurance concocting can be viewed as a strategy wherein the calculation at each measure chooses a variable, learns and refreshes deduction dependent on the variable and utilizations the new by and large data to pick more distant factors. Sadly discovering which succession conveys the most demonstrative data is hard on the grounds that the figure of potential arrangements taking to redress diagnosing is huge. Picking great factors for order is a goal-oriented endeavor. Another reasonable activity starting from the CDSS is handiness of essential example of patients with an affirmed diagnosing. In the event that there were sufficient example from the number of inhabitants in given malady it is conceivable to occur out arranged types of the properties in the example. The proposal tends to these two occupations individually.Organization of the thesisThe proposition is partitioned into 10 sections Section 1: Introduction Section 2: Literature reappraisal Section 3: Motivation and points of the work Section 4: Knowledge based examination of administered larning calculations in illness detecting Section 5: SVM based CSSFFS Feature decision calculation for watching chest harmful neoplastic sickness Section 6: A Hybrid Feature Selection Method dependent on IGSBFS and NaA?ve Bayes for the Diagnosis of Erythemato †Squamous Diseases Section 8: A Combined CFS †SBS Approach for Choosing Predictive Genes to Detect Colon Cancer Section 9: A Hybrid SPR_Naive Bayes Algorithm to pick marker cistrons for watching harmful neoplastic sickness Section 10: Hegs calculation Section 11: LNS Semi Supervised Learning Algorithm for Detecting Breast Cancer Section 12: Decision and future sweetening.DrumheadChapter 2Literature reappraisalOverview of Machine larningMachine larning frameworks in wellbeing attentionAs clinical data frameworks in current hospitals and clinical foundations increased and bigger it causes more prominent difficulties. The data base is more for illness detecting. Clinical examination using machine larning strategies has been executed for the last two decennaries. It has been demonstrated that the advantages of introducing machine larning into clinical investigation are to increment symptomatic truth, to reduce down expenses and to chop down HR. The clinical circles where ML has been utilized are diagnosing of intense a ruptured appendix [ 27 ] , diagnosing of dermatological sickness [ 28 ] , diagnosing of female urinary incontinency [ 29 ] , diagnosing of thyroid ailments [ 30 ] , happening c

Thursday, August 20, 2020

Pack Like The Minimalists

Pack Like The Minimalists Were on the road for ten months this year (2014), touring and filming a documentary.  Still, we  packed  lightâ€"just one carry-on each. (We are The Minimalists, after all.) But some of the things  we packed might surprise you. Our friend, director Matt DAvella, filmed this short video to give curious parties  a peek  at our packing regime. Enjoy. (UPDATE 07/28/17: Exciting news! The Getaway, the duffle bag created by Malcolm Fontier that is featured in the video, has not been available for several years, but, thanks to the significant  interest yall have shown in it, it will soon be relaunched as a new and improved bagâ€"the Pakt One. Youll find the story of this new collaboration between The Minimalists and Malcolm Fontier, along with details on how to get your own, here. ) Cant see the above  video, watch it on YouTube.

Sunday, May 24, 2020

Henry David Thoreau A Transcendentalist - 1438 Words

Henry David Thoreau: A Transcendentalist Religion and politics are perhaps the most important topics of discussion, and paradoxically, the ones least discussed. Our differences cause us to shy away from such depth in our conversations with others and it is a remarkable human being who can share her opinion honestly on the subjects, and even more so, transcend the current popular opinions of the time. Henry David Thoreau was a man such as this. He spoke out against an unjust society and challenged the comforts and distractions that society has become so accustomed to. He preached simplicity in daily life and peace in protest. His words of wisdom have influenced many great leaders since. Thoreau’s call for social reform, individualistic†¦show more content†¦It is here where he met Ralph Waldo Emerson and began attending Hedge Club meetings in Emerson’s home (Olson, pg. 8), and history manifested to create the two fathers of Transcendentalism. It is interesting that with the growth of Roman Catholicism and Christianity in general in America during this time, Emerson, a Unitarian minister, looked to the East for spiritual guidance; particularly to Hinduism. This wasn’t always the case, as early in his life, Emerson was dedicated to the Church and expressed animosity toward Eastern religion. The transcendental movement shared many beliefs with the Unitarian church, but digressed from the belief in the Trinity and a beneficent God toward an amalgam of the many different approaches and ideas of the time. It is later in his journals that Emerson quotes Hindu scripture and expresses interest in the Bhagavad Gita, Bhagavad Purana, and Upanishads, among other scriptures. Both Vedantic tradition and Emerson’s philosophies emphasize that, â€Å"self transcendence is central to self-actualization,† and that, â€Å"without transcending the passional ego, the true self cannot be revealed† (Versluis, pg. 67). It was thinking such as this that was at the heart of the transcendental movement in the 19th century. Gura (pg. 6) explains that during this period, transcendentalism was split between two ideologies. There were those that followed Emerson, such as Thoreau, who promoted introspection and being one with Nature, and another

Wednesday, May 13, 2020

Lets Love Sport - 876 Words

Let’s love sport As we know playing sport is a good habit that most of the people love it. What is the meaning of the sport? The answer is clear; sport means the regular movement of the limbs of the body in a proper manner. Every day we can encounter with people who play sport but how many percent of those people know the real effect of doing exercise in their body? Absolutely many of them seem not to know the effects. Actually many people don’t realize the benefits and importance of sport. Sport especially your favorite sport gives lots of benefits. The most important benefits of doing exercise on person are physical and psychological effect in a positive way. One of the most well-known positive effects of physical exercise on person†¦show more content†¦According to many researches which have been done by scientists, we can prove the importance of sport for our health because 70% middle aged people who didn’t do sport in their youth are now faced with the serious problems such as hypertension and they may have difficulty in blood circulation furthermore they become tired easily in early ages due to the lack of doing exercise. The other benefit of doing sport is psychological effect on individual as it increases mental strength. First of all, playing sport increases motivation of individuals positively. To illustrate this, doing sport effects on feeling of persons in a good way and of course they may feel reborn after finishing their exercise. By doing sport person ‘stress will decrease and it may affect her/his job or university life positively. Furthermore, playing sport increase confidence of the person during working. A clear example is about me, sport changed my life positively and I can see good sides of life more than other sides. I started playing sport (KONG FU) when I was 5 years old. I saw my motivation for doing my home works was higher than my classmates. I had more confidence during exam because I learnt via sport how I can control my mental power to decrees my stress during exams and how can I cope with problems easily. I could pay more effort to do my assignments more than other stude nts and also my competitive spirit was stronger thanShow MoreRelatedMy Family Essay1545 Words   |  7 Pagesdiffer from person to person. To me, family consists of people who you love, trust and care for. I also consider some of my friends and teammates in this category as well.   Family and friends, sports, and my health are the main components of my life. These subcultures have helped define my life and have shaped me into the person I am today.  Ã‚  Ã‚   Having a loving and supporting family along with friends is extremely important to me. I love having positive and caring people to get through life with. I believeRead MoreBaseball Is America s Sport1505 Words   |  7 PagesBaseball has been around for centuries and is a sport that has been one of america’s most popular sport for a very long time. Filled with excitement,happiness and fans that absolutely love the game baseball can Arguably be america’s sport. Created in 1846 and having many changes that have bettered and the game more exciting. Some will say that it is boring and lost its cool but baseball is far from losing its cool. The beauty of baseball is that it has no clock just straight nine straight inningsRead More Images of Women in Sport: The Good, The Bad, and The Ugly Essay example1021 Words   |  5 PagesImages of Women in Sport: The Good, The Bad, and The Ugly Throughout history, men have placed limitations on womens activities, including sport. Women have gone through times where physical exertion was considered too stressing for women, physiologically and emotionally, as well as everything short of encouragement. The image of the pre-sport woman, twirling her umbrella while being drawn by horse and carriage attired in full petticoat, etc., is a sight that shows how far women have come, butRead MoreNegative Effect On Football1197 Words   |  5 Pagesall they have to worry about is doing one thing that they love playing their sport. On the other hand, though there is one major complication that stops people from playing Chronic Traumatic Encephalopathy (CTE), CTE is caused from multiple blows to the head and in the sport of football each hit is the magnitude of a car crash it leads to people going crazy and possibly even death; but is that a chance you are willing to take would you let your son or daughter play football I would because t here areRead MoreGraduation Speech : My Life1317 Words   |  6 Pagesreally a good reason that motivated me to continue my education after graduating with a degree in Public Health Education. The mere thought of more school exhausted me. Though my mentality seemingly changed, one thing that cannot be denied is my love for the game of basketball, which has been almost cruelly ignored until recently. The countless times trying to live without it has led to me not feeling not quite as upbeat as usual. Even when things were going right in my life, that extra bounceRead MoreSexism in Sports Essay1257 Words   |  6 Pagesdifferent work environments for quite some time. It especially raises big conversation, and an ongoing problem in the sports industry. Not only does it affect the women who work in the industry, but also homosexuals, and minorities. For so long sexism has been a topic of discussion, but no real attempts at change have been made. If there was more protection for wo man and players who work in sports, it could help to get women more involved in the field, establish rules that will protect people from sexismRead MoreDefining Happiness Is Hard For Some People846 Words   |  4 Pageshappy: love, doing what you love, and finding happiness within oneself. True happiness comes from enjoying the things one has and taking advantage of the people who love and support you. A quote by H. Jackson Brown, Jr. says, â€Å"Love is when the other person’s happiness is more important than your own.† In this way, love can bring happiness to all people, as it is found universally. Many people find their happiness through love because they are very happy with that certain special person. Love and happinessRead MoreA Brief Note On Self Concept And Perception925 Words   |  4 Pagespart for your car, clothing, a shot glass, a sports patch and a book all found in my house represent who we are as individuals and create our self-concept of our selves. Maybe that’s why the show hoarders is so popular as I figured people build memories and an identity to such items leading to people to never let go of the past. For my Me Poster project the first item I choose was a turbo picture, it is a new garret 6tw3476r. 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Wednesday, May 6, 2020

People migrate to America Free Essays

Reading Amy Tan’s â€Å"Two Kinds† for the first time is confusing. The message is not quite clear until one studies the context of the story. The story deals with immigrants and the American expectation for success, but primarily of a daugthters relationship to her mother. We will write a custom essay sample on People migrate to America or any similar topic only for you Order Now â€Å"Two Kinds† tells the story of Jing-mei and her mother. Jing-mei’s mother migrated to America after â€Å"losing everything in China. † When she was young, Jing-mei’s mother told her the potential o being successful in America. â€Å"You can be a prodigy,† her mother says. Her mother had given Jing-mei piano lessons such that her talents will show. Eventhough Jing-mei recognizes that she has the talent, she refuses to give herself into it because she felt a sense of rebellion inside her. She was not able to show her true talents because of her own shortcomings. In the end her mother gives up her hopes for her daughter. The conflict lies within Jing-mei. She wants to be something else and at the same time she wants just to be herself. She was at first just as excited to find her prodigy. But she felt the pressure coming from her mother and at the same time she felt impatient for it. Her mother. however, tried to impose to her what she cannot be. â€Å"I won’t let her change me,† she tells herself in the mirror. Once she found out her inclination, she refused to pursue and sharpen it partly because of her defiance towards her mother. Her mother, on the other hand, acted the way she did because of her dream of success. People migrate to America in search of greener pastures, but scholars believe that what the immigrants could not achieve they pass to their sons or daughters. Jing-mei was a victim of such circumtance. Although, it was also the intention of her mother to see her daughter succeed in life, Jing-mei felt she’s being pushed to something she’s not. Jing-mei did not see that her mother had deep faith in her. Many years had passed before Jing-mei realized her mother’s attempt to bring out her â€Å"prodigy† and found her true self. She had already realized her â€Å"prodigy† during the piano recital but she remained defiant. Even during her lessons, she knew she could be good at it, even become great with it. But she did not will it to happen. At her recital, she was confident she could do it, but because she did not take her lessons seriously, it ended shamefully for her and for her parents. When she grew old, her parents gave her as a gift the piano her mother bought for her when she was young. She was at first reluctant to accept it. Her mother explained: â€Å"this your piano†¦ Always your piano. You only one can play†¦ You have natural talent. You could be a genius if you want to. † Jing-mei found the gift as a peace offering. It gave her a chance to try again without feeling that she was doing it for the benefit of someone else. Playing it again, she found it easy enough to prove her mother had been right. In the end of the story where Jing-mei played the piano after some years without doing so, she played the â€Å"Pleading Child,† the same piece she played unsuccessfully during the recital. She also noticed for the first time the piece on the opposite side entitled â€Å"Perfectly Contented. † Jing-mei understood that she was playing two halves of the same song, and it reflected her feelings. She was the pleading child and when she realized her mother’s intentions and trust to her, she became perfectly contented. The story’s moral runs two ways. First is with the parents not to push their sons or daughters too hard as to give them a hard time. They are, after all, just children who does not understand the real world. Second is for the children to be obedient to their parents, for parents only want what is best for their children. A jing-mei’s mother expressed: â€Å"Only two kinds of daughters†¦ Those who are obedient and those who follow their own mind. † It was unfortunate that Jing-mei did not realize that her internal conflict did not arise from her mother’s expectations but from the love and faith her mother had for her until her mother had already died. The story also points that one’s â€Å"prodigy† lies in the person’s will to succeed. Jing-mei’s failure at the recital was because she lacked the will to succeed, and at the same time, her rebeliousness towards her mother. It could be said as well that had her mother not pushed her too hard, Jing-mei could have done better and she would have pursued it at her own will. I was not able to recognize the message the first time I read the story, most especially the connection of the piano pieces mentioned at the end: the â€Å"Pleading Child† and â€Å"Perfectly Contented. † But after reading it again and researching the context of the story, I came to appreciate it as giving lessons to parents and children. At the same time, the story also points to the importance of will power to the success of a person. Defiance blinds us that even when we recognize our own strenghts and weaknesses, we sometimes refuse to let it show just to prove that others are wrong. We tell ourselves â€Å"I am who I am† without really knowing who we really are. But the beauty of it all is that at the end of the day, we will come to realize our own shortcomings when left to find who we really are by ourselves. Summing up the lesson given by the story, it is best to be both kinds: the kind that is obedient towards one’s parents and the kind that follows one’s own heart. It may not always be the case but, usually, once parents find out their child’s talents, they can’t help but enforce it, which, in the end, is best for the child. Show what you got and your parents will surely back you up. Works Cited Tan, Amy. â€Å"Two Kinds. † How to cite People migrate to America, Essays

Tuesday, May 5, 2020

Key Strategies of the Business Strategy of Equal Exchange

Questions: 1. What are the key elements of Equal Exchanges strategy? Which of the five generic strategies is the company pursuing? How has the cooperative integrated corporate social responsibility into its business strategy? 2. What are Equal Exchanges competitively important resources and capabilities? Which of its resources have the greatest competitive power? Are any of its resources and capabilities able to pass all four VRIN tests for sustainable competitive advantage? Explain. 3. What does a SWOT analysis reveal about Equal Exchanges ability to seize market opportunities and nullify external threats? Explain. Answers: 1. The key strategy of the business strategy of Equal Exchange are- The company wanted to change its purchasing habits, which is from traditional to modern approach. It also educates its consumer about its product and the source and factor of its production. It focuses on encouraging its consumers to buy the fair trade products from the company. It adopted various marketing strategies to promote and expand its business. The five generic strategies pursued by the company are- Maintain a cost leadership strategy. Adopt a wide differentiation strategy. Adopt a focused differentiation strategy. Maintain a differentiation strategy. Define the best cost provider strategy (Campbell, Edgar and Stonehouse, 2011). Corporate social responsibility of a company means that the company should not only maintain its profitability position but also practice its business practices morally and ethically. The main aim of corporate social responsibility in Equal Exchange is to provide high quality and fine products to its customers. Some of the objectives of CSR are- Maintain long run trading relationships. Make payment of wages and fair prices. Prevent child labor and forced labor. Develop gender equality, workplace non-discrimination. Maintain proper working hours and safe working conditions. Develop transparency and traceability (Reuvid, 2011). 2. The important resources and capabilities of Equal Exchange helps the company gets an edge competitively. While comparing the financial performance of the company with its competitor Thanksgiving Coffee, the income statements and balance sheets are compared. The operations of Equal Exchange are much bigger than Thanksgiving Coffee with its sales and costs is quite high and so is the net profit. Some of the resources of Equal Exchange, which has the maximum competitive power, are its total sales revenue, net profit, stockholders equity and fixed assets. The resources of the company can be used to expand its business with the introduction of new products like tea and chocolate. It also expanded its business, by providing ecotourism to cacao or coffee growing zones. As per the VRIN tests the resources and capabilities of the company are- Valuable- This is to provide better value in respect to sales and costs. Rare- The resources are not rare in sense of demand. Inimitable- It cannot be imitable. No substitutable- The resources can be substituted by other resources (Chevalier-Roignant and Trigeorgis, 2011). 3. SWOT analysis of Equal Exchange are- Strength- Equal Exchange is successful in earning a double-digit revenue growth in coming years. Weakness- The change in the economy due to recession has affected the company adversely. Opportunity- Equal Exchange is using the opportunity of offering new products and services in the fair trade industry. This will help the company expand its business and remain a consistent business approach, which complies with its mission to maintain its profitability and its social responsibility to its customers, suppliers and farmers. Threats- The three threats of Equal Exchange which the company needs to handle efficiently are- 1. Prevent farmer exploitation. 2. Develop the poor US working conditions. 3. Need to improve consumer awareness (Createadvantage.com, 2015). References Campbell, D., Edgar, D. and Stonehouse, G. (2011).Business strategy. Houndsmills, Basingstoke, Hampshire: Palgrave Macmillan. Chevalier-Roignant, B. and Trigeorgis, L. (2011).Competitive strategy. Cambridge, Mass.: MIT Press. Createadvantage.com, (2015).Create Advantage | Home. [online] Available at: https://createadvantage.com [Accessed 14 Jul. 2015]. Reuvid, J. (2011).Business insights. London: Kogan Page.